How to Purchase a Diamond

By on February 10, 2015

How to Purchase a Diamond

Love is in the Air at North Georgia Diamond in Ellijay!

Whether you’re looking for the quintessential engagement ring, a sweet little something for your sweetheart or the perfect Valentine gift for your wonderful Mother, you can’t go wrong at North Georgia Diamond.

How to Purchase a Diamond

Buying a diamond can be an emotionally and a financially stressful purchase. You must make sure that you have an idea of what you are looking for so that you’ll be able to get what you want at a price that you can afford. Spend some time exploring your diamond ring options. This is the time for looking around and seeing what’s out there— setting YOUR standards. Once familiar with the options, establish your budget based on your income, what you feel comfortable spending, and the type and grade of diamond you wish to purchase.

To do this you’ll need a basic understanding of diamonds. It’s also a great idea to find a local jeweler that you trust and have a rapport with to guide you through the process. A knowledgeable jewelry professional will clearly explain the “4 Cs” of diamonds, encourage your exploration, and help you competently compare diamonds in your price range. Talk to your friends about their experiences and check online to find a professional jeweler in your area. Look for jewelers who have affiliations with jewelry industry groups and professional associations such as Jewelers of America.

With a diamond, beauty is in the eye of the beholder and bigger is not necessarily better. Diamonds are like people, each stone has its’ own unique qualities and characteristics. The characteristics– the 4 “Cs”– that determine a diamond’s value are Carat Weight, Clarity, Color, and Cut. Diamonds are graded by these 4 factors and assigned a value. The diamond grading system developed by the Gemological Institute of America (GIA) many years ago is recognized worldwide as the standard system for diamond grading.


Carat Weight: Diamonds are weighed in carats. Two diamonds of equal weight can have very different pricing depending upon their clarity, color and cut.


Clarity: Diamonds have internal and external features that determine how clear the diamond looks. Clarity is graded under 10x magnification. We look for characteristics called “inclusions” (internal) and “blemishes” (external). The diamond is assigned a grade from Flawless to Included. Diamonds with fewer visible clarity characteristics at 10x magnification are more valuable.
Color: Colorless diamonds are the most popular. The color grading scale begins with “D” (colorless/white) and ends at “Z” (light yellow or brown).



Cut: While diamonds are available in many different shapes, cut actually refers to the proportions of the diamond. The well-cut diamond is a prism. It divides light into spectral colors and reflects the light as colorful flashes referred to as “Fire.” Diamonds with the wrong proportions will have less sparkle or fire.

Many times a diamond will have a grading report or certificate. The grading report outlines the 4 Cs for that particular diamond. There are many diamond labs that issue certificates, but the Gemological Institute of America (GIA) and the American Gem Society (AGS) are the two most widely regarded and recognized diamond grading labs in the world. While there are many other diamond grading labs in operation (many of which produce their own grading reports), different labs have different grading standards, and some labs are more lenient with their standards than others.

Trust yourself to really look at the diamonds, put aside the grading reports and explore each stone’s unique beauty. You don’t need a piece of paper to tell you what you can see, and often a grading report from an online retailer doesn’t tell the whole story. This is why it’s important to carefully select a local jeweler to help you make a decision. Brick and mortar jewelry stores will be more than happy to let you see the diamond up close and under magnification. Two diamonds with very similar lab reports may look very different when you actually hold them in your hand.

Smaller, independently owned jewelry stores like North Georgia Diamond tend to have a more relaxed atmosphere and less of the high-pressure “Buy it Now” sales force than the larger chain jewelry stores. These local stores strive for a comfortable environment and a personal approach to customer service. Along with getting excellent personal service and experienced advice, you’ll also be supporting a small business in your community.

North Georgia Diamond– Your Source for Diamonds in North Georgia
Offering unprecedented personal service just like hometown jewelry stores used to, you won’t find a more knowledgeable staff to guide you in making that special purchase. Bill and Allison Craig are jewelers by trade and personally do all of the work for you in house. Owned and managed by local hometown people, you will feel welcomed and comfortable the minute you walk through their doors.

North Georgia Diamond is located at 29 Highland Drive, Suite 105 in East Ellijay in the Highlands Shopping Center next to Wal-Mart. Hours of operation are Monday through Friday 10:00 a.m. to 6:00 p.m. and Saturday 10:00 a.m. to 5:00 p.m. For more information, check out their website at www.northgeorgiadiamond.com or www.facebook.com/northgeorgiadiamond or call 706. 515. 1551.