Daisy Boutique in Jasper Keeps it Real, Hip and Affordable
Women love beautiful things. They are also surprised when they find a fashionable place to shop close to home.
Daisy Boutique is tucked away in Jasper, far from the exhausting mania of the city and provides a relaxing retreat for women to explore at their leisure with all the comforts of personal service.
For the past ten years Jasper resident and entrepreneur Peggy Rabin has offered area women tasteful fashion in shoes, clothing and accessories at Daisy Boutique. A love for fashion started for Peggy at age 13, and continues through her 35 years in the business.
Before Daisy’s she worked as a wholesale representative for women’s fashion accessories, leasing a showroom at the Atlanta Apparel Mart. While living in mid-town Atlanta, she and her husband, Patrick, missed the mountains from when they lived out west. During a drive through Jasper they came upon mountain property, which they purchased in 1997 and moved to Jasper in 2001. With her husband’s help, she opened Daisy Shoes as the sole proprietor. However, within a year she added comfortable clothing to Daisy’s inventory that she describes as “practical—with an edge.”
Peggy now serves women in their 30’s through the fashionable 70’s, and carries some stylish clothes for the 20’s crowd. “My customers like knowing that they probably won’t see their outfit on someone else in the same room. We only offer four to six pieces per style,” Peggy notes. “After all, Jasper is a small town.”
The current Fall 2013 fashions are a nice mix at Daisy’s, with leggings, tunics, dresses and skirts being the strongest trend, as well as Country Girl, and Tailored Women styles. “Our clothing size range is 4-14. However, can special order most sizes we may not carry.
Shoe sizes range from 6-10,” Peggy adds. “We can also special order shoes sizes, if it’s an open-stock brand.” For comfort driven customers, Merrell shoes are the best sellers at Daisy’s. However, Kenneth Cole, Bandolino, Born,and Bernie Mev are also popular.
Peggy doesn’t hesitate to point out her top clothing sales are attributed to Tribal Int. (from Canada). “Our ladies also like Foxcroft, theme and Ya Designs.
We carry a nice selection of premium jeans. Silver Jeans, for the fashion customers. “It” Jeans, for the young at heart and Jag Jeans for our more mature customers. We offer size 26 to 33 and can special order most styles.
Peggy notes the change from a single line of handbags to multiple lines. “We’re changing our handbags and will be showing a wider selection such as Shiraleah, for the fashion driven customer. Baggallini for our more mature ladies. Kavu bags and accessories, which are geared towards the progressive outdoor crowd.”
Jewelry is a popular accessory, with Brighton as Daisy’s main line. She says that jewelry is always a hit as a gift or simply because it is an inexpensive way to update any outfit. As evidenced by the well-coordinated displays, Peggy definitely possesses an eye for fashion. She’s talented at pairing up clothing for any occasion. Along with her employees, Peggy gives her customers attentive, personal service to help them find feel-good complimentary selections.
Gift wrapping is free and gift cards are available. All credit cards except American Express are accepted and layaways are offered. Peggy also offers another incentive: “Daisy Bucks are a big hit,” she explains. “At the beginning of a season we offer five-dollar Daisy bucks with every $100 purchase. Daisy Bucks can be used toward the next non-sale merchandise.
Peggy’s customers are often curious about her business name. Is it named after a grandmother, mother, or daughter? None of the above says Peggy. “I named Daisy Boutique after a golden retriever. When we signed the lease for the store, the landlord owned this dog named Daisy. I thought it was such a cute name that I asked him if it would be okay to name the store after his dog. The name ‘Daisy’ has been a gift in branding the store. It works!” Ten years later, Peggy is still going strong and hasn’t looked back.
Daisy Boutique is located at 140 Mark Whitfield Drive Suite E – in “The Shops West of Main” Jasper, Georgia.
Hours: Monday-Saturday 10am – 6pm.
706. 253. 6996